The Most Advanced Dealer Website Platform Available.


Engineered for Results. Expert Service for You.




The GSC TotalWeb platform delivers unprecedented innovation, customization and control combined with a seamless shopping experience for today’s car buyers. Available in up to 7 languages.


  • Responsive Design Gen II – compatible with the devices of today and tomorrow
  • Award-winning content management system providing more than 600 elements of content control
  • Proprietary Build & Compare Tool, with more than 4 million specs, ensuring that your vehicles always win
  • Reputation Management, Social Media, Vehicle Video Feed and Customer Retention tools fully integrated and automated


Website tools that put you in the drivers’ seat.


It’s almost a cliché that anyone can construct a functioning website. Seamlessly integrating the elements of your dealership’s disparate systems – from CRM to lead management, service operations, inventory and more – requires deep operations experience, a commitment to continuous innovation and relentless dedication to your success. Our products and services are state of the art, modular and fully integrated with one another — so you do less work and get more business done.

Responsive Design II

Increase engagement and conversion with the most advanced responsive design available today (and future-proof). Sweeping 1600-pixel format and 600+ options for content customization.

Build & Compare

Drive more sales by letting prospects compare their dream car with up to 3 makes using 4 million specs. Our proprietary Natural Advantage lets you control your competitors, so your brand always wins.


Dealer Group Portal

Amplify your group’s brand and approach to business, charitable and community activities. Full content management, high natural searchability plus seamless inventory aggregation from all individual dealerships.


Advanced SEM

Compete effectively and efficiently for more traffic and leads Our Google-certified experts will build and implement a customized plan based on research and experience that is laser-targeted to your needs.


Performance Analytics

Performance dashboards on demand along with the personalized support of our experts. We’ll help you understand what’s working, your customers’ profiles, and how to maximize your inventory yield.


Reputation Management

Ensure your customers see what others are saying about your dealership and staff. Our controls are designed to give you the ability to integrate and manage reviews from any source, right on your homepage.


Social Integration

Extend your digital footprint and give your customers a completely seamless experience. Our Facebook extension automatically updates your Facebook page when you update the website.


Dealer Mobile Apps

Put your dealership in your customers’ pockets 24/7. Fully featured native apps offering roadside assistance, inventory views, car locator, flashlight, event RSVP tool and more. Available on iOS and Android platforms.


Dynamic Content

Engage owners between purchase cycles, stimulate service business and drive higher retention with compelling and completely custom monthly e-zines from news and inventory to specials and coupons.

Our Work

  • Porsche of San Diego
    Porsche of San Diego
  • Metro Nissan
    Metro Nissan
  • Blue Grass Motorsport
    Blue Grass Motorsport

Inventing our Corner of the Internet

GSC has been a pioneer in automotive digital marketing, dealer retail training and e-commerce for more than 20 years. Our years of work with European OEMs and multi-brand dealer groups gives us significant, strategic expertise, in particular with selling to and retaining the luxury buyer.

We are dedicated to future-friendly, multi-device web retailing applications that perform better than the industry standard. Our technology delivers an ‘easy to drive’ and flexible content management ‘supercar’ along with dedicated, expert support to help you spur more sales, more profitably.

We are passionate about disruptive, shopper-driven ideas, collaborative service and a diverse environment that drives growth for our clients and employees alike.

Gary Stock

Founder and Chief Executive Officer

A graduate of Syracuse University’s Newhouse School, Gary began his professional life as a journalist and subsequently became the youngest-ever Technical Editor of Stereo Review Magazine. He also developed audio-specific technical patents for Avid Corporation. Gary transitioned into automotive technical writing and became an OEM trainer and curriculum developer for several European luxury brands.

GSC’s precursor was an award-winning automotive marketing services agency that developed industry-leading expertise in the formative days of the digital era, consulting automotive and e-commerce brands, operating digital platforms, and originating the factory website platform for Porsche Cars North America.

Shortly thereafter, GSC became exclusively focused as an automotive software specialist, developing comprehensive web solutions for OEM and dealer networks. The firm today is a leading innovator in the category and is the recommended website provider for three OEM brands in North America.



Careers at GSC

As a member of the Gary Stock Company team, you will have the opportunity to be working alongside dynamic and passionate teams at a leading provider of automotive dealer websites in the United States and Canada.

No positions are open at this time.



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7 Sutton Place Brewster, NY 10509

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