GSC created an online virtual magazine that could be fully personalized by each local affiliate, using a simple control panel . This "Web e-Zine" employs page-flip effects controlled intuitively by the reader’s mouse, a "riffling front page" that invites the reader to open the catalogue, plus click-to-buy for any item or coupon. The resulting Clickthrough and viewership rates are more than double typical industry levels.

GSC developed a unique form of direct-mail piece, consisting of a progressive-reveal teaser in print piece form that opened to reveal an intriguing mini-DVD. Both projects were handled wholly by GSC, including print, digital, and fulfillment components.

GSC launched a virtual catalogue design with numerous innovative ease of use features. This holiday lifestyle catalogue offers instant zoom, page-turn effects controlled intuitively by the reader’s mouse, a “riffling front page” that invites the reader to open the catalogue, plus click-to-order for any item.