GSC created an online virtual magazine that could be fully personalized by each local affiliate, using a simple control panel . This "Web e-Zine" employs page-flip effects controlled intuitively by the reader’s mouse, a "riffling front page" that invites the reader to open the catalogue, plus click-to-buy for any item or coupon. The resulting Clickthrough and viewership rates are more than double typical industry levels.

GSC created a Flash-based interactive navigation simulator that met the large-scale requirement and also developed a bonus: an online website that allowed users to mimic usage of an all-new Navigation system, which expanded the learning value tenfold.

A microsite designed for high contest-data security, with functions that included secure contest entry, detailed internal reporting, randomized drawings, and notification of winners. The site met the varying contest requirements of all fifty states as well as Canada.