Promote my automotive dealership
Train and support a sales force or network of users
Improve visibility of my company and its products/services
Develop/redesign my business-to-business or consumer website
Develop a web/digital/print/video marketing campaign with one agency
Create an informational "microsite" in conjunction with my main website
Combine Direct Mail with advanced Digital Media
The Gary Stock Company

Develop a web/digital/print/video marketing campaign with one agency

Locally Customized “e-Zine” Online Magazine

GSC created an online virtual magazine that could be fully personalized by each local affiliate, using a simple control panel . This "Web e-Zine" employs page-flip effects controlled intuitively by the reader’s mouse, a "riffling front page" that invites the reader to open the catalogue, plus click-to-buy for any item or coupon. The resulting Clickthrough and viewership rates are more than double typical industry levels.

Challenge: 

This franchise network with 200 local affiliates, each with varying inventory and coupons, needed a different monthly promotional magazine for each local affiliate.

Blurb: 
Create an online virtual magazine that can be easily personalized by each of 200 local affiliates.
Related Links: 
Porsche of Hereford e-Zine virtual magazine

Online In-Banner Registration and Enrollment

GSC developed a Flash-based banner that not only incorporated full motion and a multi-part message, but also encompassed complete enrollment functions, with a two-month Calendar, zipcode tables, and full input field logic. Astonishingly, all of these features were incorporated into the banner within an opening size limitation of 40 kilobytes.
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Challenge: 

When this automaker developed a large-scale Test Drive promotion, one objective was ease of enrollment for prospective buyers. The most direct method? Allow respondents to register directly within a promotional banner.

Blurb: 
When this automaker developed a large-scale Test Drive promotion, one objective was ease of enrollment for prospective buyers. The most direct method? Allow respondents to register directly within a promotional banner.
Online In-Banner Registration and Enrollment

Online Video Support

GSC combined a fluid editing style and high production values with specialized video conversion techniques that assured the video content was readily viewable online even using lower-speed connections. More importantly from the client perspective, the development and production processes were seamless, and avoided the need to coordinate multiple vendors.

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Challenge: 

These clients needed training, promotional, or broadcast video support for use on the web or in multi-source projects combining web and DVD distribution methods. It was important that strategic themes and the overall "look" matched other content on their websites. Cost efficiency was also a factor.

Blurb: 
These clients needed training, promotional, or broadcast video support for use on the web or in multi-source projects combining web and DVD distribution methods. It was important that strategic themes and the overall "look" matched other content on their websites. Cost efficiency was also a factor.
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Online Owner's Manual/Reference Manual

GSC developed a form of online Owner’s Reference Manual that functioned like "a multimedia search engine for your car". Searching by keyword or by simply clicking on the interior or exterior elements of the vehicle enables viewers to instantly find vitally needed information, which includes not just Owner’s Manual text but also videos and animations.

Challenge: 

This automaker recognized that placing Owner’s Manuals online was a key component of Customer Satisfaction. But providing Manuals as large PDF files was both clumsy and difficult to quickly search.

Blurb: 
This automaker needed to place Owner’s Manuals online without using large PDF files which are both clumsy and difficult to quickly search. GSC developed a form of online Owner’s Reference Manual that functioned like "a multimedia search engine for your car.”
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Print Materials in Support of Web Initiatives

GSC produces cutting-edge print materials that enhance the advanced web work we’re doing for our clients, making us the one-stop shopping that is frequently sought after in this business.

Challenge: 

Web initiatives typically require support materials that incorporate print jobs, and most companies do not have the capabilities to provide high-quality print that matches the quality of the web work they specialize in. Clients are forced to employ multiple vendors, causing a lack of consistency, not to mention a headache!

Blurb: 
Web initiatives typically require support materials that incorporate print jobs. GSC produced cutting-edge print materials that enhanced our advanced web technologies.
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